• Posted on April 26th, 2010

    Written by Belinda Parmar

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    Guardian: Lady Geek survey highlights Gaming Grannies

    The Guardian

    About Belinda Parmar

    Lady Geek brings you research and Lady Geek TV gadget app news! You'll find more about it all over on http://ladygeek.org.uk

  • Posted on April 21st, 2010

    Written by Belinda Parmar

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    The Geek is not just your son, but also your gaming grandma

    PRESS RELEASE The world of ‘apps’ is not just the domain of young geeky males. Lady Geek’s survey (conducted by YouGov) reveals that technology and software are no longer just the preserve of geeks, with women over 55 feeling liberated by their smart-phones. The report highlighted: Of all survey participants, 39% of female smart-phone owners [...]

    About Belinda Parmar

    Lady Geek brings you research and Lady Geek TV gadget app news! You'll find more about it all over on http://ladygeek.org.uk

  • Posted on April 7th, 2010

    Written by Belinda Parmar

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    Women are not interested in technology?

    One of the myths prevailing around women and technology is that technology companies think that women are not interested in technology therefore they need to ‘dumb it down’, ‘pink it up’ and ‘girlify it.’ The reality is that women are interested in technology. Four out of every ten gadgets in the UK are now bought [...]

    About Belinda Parmar

    Lady Geek brings you research and Lady Geek TV gadget app news! You'll find more about it all over on http://ladygeek.org.uk

  • Posted on March 10th, 2010

    Written by Belinda Parmar

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    Women control the living room

    My first ever PC was a noisy clunky beige-coloured box which sounded something like a hair-dryer and produced twice as as much heat. It was a useful workhorse, but profoundly unpleasent up-close. Such a device would have no hope in my living room: In most households women control which devices are allowed into that most [...]

    About Belinda Parmar

    Lady Geek brings you research and Lady Geek TV gadget app news! You'll find more about it all over on http://ladygeek.org.uk

  • Posted on January 25th, 2010

    Written by Belinda Parmar

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    ASUS at CES 2010

    At the Consumer Electronics Show in 2006, only 1% of women surveyed felt consumer electronics manufacturers have them in mind during the design process.
    This was the ASUS stand at the Consumer Electronics Show in 2010- unfortunately very little has changed and manufacturers like ASUS are reverting to cliches stereotypes rather than understanding [...]

    About Belinda Parmar

    Lady Geek brings you research and Lady Geek TV gadget app news! You'll find more about it all over on http://ladygeek.org.uk

  • Posted on January 4th, 2010

    Written by Belinda Parmar

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    The N900 is a star

    After the disappointing N97 it was all to easy to dismiss Nokia as a fading star of mobile phone design. The flagship which failed to float was the perfect excuse for a whole horde of doomsayers to predict the end of the once-greatest mobile company. A common quip was that unless Nokia were to pull [...]

    About Belinda Parmar

    Lady Geek brings you research and Lady Geek TV gadget app news! You'll find more about it all over on http://ladygeek.org.uk

  • Posted on December 13th, 2009

    Written by Belinda Parmar

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    My Top 10 gadgets this Christmas (as featured in The Times)

    No doubt this Christmas, technology companies will target men with tech babble (ram, gigs, specs etc), and then try to woo women by dressing up their products in glitzy, pinked up marketing bows. This is a guide for men and women, those who are less in love with technology and more interested by what technology [...]

    About Belinda Parmar

    Lady Geek brings you research and Lady Geek TV gadget app news! You'll find more about it all over on http://ladygeek.org.uk

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