• Posted on April 9th, 2010

    Written by claire

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    Ladies! PC World Thinks You’re a Dolly Bird!

    Oh – is that a woman speaking in the new PC World ads? Yes, that’s right, it is! Hooray a woman? Oh wait. Oh. Oh no. Bargain WorldWatch the ad… Music WorldWatch the ad… Do you see the difference? The boy uses his computer to do stuff. The woman acquired it because she just cannot [...]

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  • Posted on March 14th, 2010

    Written by claire

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    On OnLive

    Having discussed women and gaming a couple of weeks ago, you can imagine how pleased we were to find out Wednesday’s announcement that OnLive will finally go live on 17 June. Having had 11 months to refine a marketing strategy to appeal to the widest possible market, OnLive produced a product that got so much [...]

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  • Posted on February 26th, 2010

    Written by claire

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    Where are the Women… Gamers?

    “Forget ‘Pink Games’,” declared Sharon Knight, then of EA, in her keynote address at Women in Games, 2007.  “Women want the same fun experience – not the dumbed down version.”  As the Women in Games 2010 conference approaches, how successful has the gaming industry been in attracting the hitherto elusive “girl gamer”?

    In 2007, it was [...]

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