Today is officially International Women’s Day and there have been a whole lot of different things going on today and being launched. The one that has really caught my eye and imagination though is the Thierry Mugler Womanity campaign. This one is a bit of an unusual one as it turns fashion, perfume and design completely on it’s head. Thierry Mugler is looking to open source it’s design and ideas process to the fans of his products! For the fashion industry this is an unheard of concept!
To any who know Thierry Mugler they would realise that he has a slightly geeky background, he played a bit with Second Life and in 2005 he had his own Island there. Then in 2008 he set up his Blog Galaxy for all the brand advocates and fans of his work to write about things that they felt passionate about in one place. He has regularly brought together fashion, entertainment and showbiz, bringing across both his talent and passion for design into each.
In everything he does Thierry Mugler portrays women as strong, powerful and elegant. Today he’s looking at that mysterious side of women, which is the multi faceted, bond that women have with each other. Through this idea was born his latest website called Womanity - A fusion of Woman and Community! This creation is a place where women can express themselves, create their own content and allow these women to create the next Thierry Mugler item… Now I say item… as at this point Thierry Mugler has no idea what his next product will be, it could be anything from accessories, to cars, to architecture, fashion or even some form of technology product. The site itself shows the diversity and provides a central focus on inspiration amongst women for women. The inspirational section of the site is focused specifically on every day people doing extrodinary things. People can contribute through a single word, tag with colours and even put an entire article up should they wish to. All the content on the site can be shared on Facebook, Twitter and other social network services.
The site will be initially available in English, French, German, Italian, Spanish & Portugese languages and will be made available in the US, UK, France, Italy Germany Spain & Brazil as localized version with the ability for expansion through interaction in other countries.
At this time Thierry Mugler is not quite sure what will be done with the content from the website but there was a discussion about possibly putting the inspirations into a year book. I also asked about whether there was likely to be an IPhone app and it sounds like something like that would be coming but won’t be released today. Unfortunately the IPhone doesn’t yet support flash.
Look out for Womanity parties happening around the world, the first one is today in Paris for the launch of the website where 250 women bloggers have been invited to take part in the event! I hear a whisper of one being planned for London next! If Thierry Mugler’s fashion show’s are anything to go by this will be a spectacular and stunning event celebrating the beauty and power of women!
About Sarah Lamb
Sarah is the founder of the Girl Geek Dinners & GirlyGeekdom. She is a lover of gadgets, geeky things and sport! Find out more about her on her website.
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