Strategy success and entrepreneurial panache are two areas that I find exciting and with such a vibrant community of support!

This week the very pink and American based Ladies Who Launch website was launched to acclaim and exclaim alike: Valley Wag: Heralded it as the ‘Cause of female entrepreneurs set back decades by website with terrible name’.

I for one like this idea: A community of networks, resources and support for women start-up entrepreneurs. But it is the name that is the jarring issue; Ladies Who Launch? Is this not a tad over patronising to use as a point of reference those Sex in the City, or country club ladies who have nothing better to do with their time than sit around and spend and their husbands money and lust after Manolo Blahnik’s *yawn*


But
maybe that is the point! To poke fun at the kept woman and point to the possibilities of independent accomplishment and business acumen. Well that is how I like to interpret it, otherwise a hundred years worth of feminism was all in vain and Emily Pankhurst would not like that.

Oh and in keeping with the Ladies Who Launch, I thought I’d ‘appropriately’ type in pink.

Images from: http://parisparfait.typepad.com, http://www.newman.ac.uk

About Dr Mariann Hardey

I hold the position of Lecturer in Social Media Marketing at Durham Business School. I also spend too much time enjoying social technologies, media+ stuff. That'll make me a Geek then. And a gal.

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This entry was posted on Friday, April 18th, 2008 at 10:03 am and is filed under Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.