PRESS RELEASE: TOP 20 MOBILE APPS CHART
What is Britian’s favourite app? Lady Geek and YouGov Sixth Sense have just released the first of a series of surveys conducted intended to discover what Britian’s smart-phone users are actually downloading. Unlike music publishers who are keen to publicize their Internet sales, downloads of mobile apps are a closely guarded secret.
Our Top of the Pops for apps went directly to 16,810 smart-phone users. In addition to revealing the most popular apps, we also discovered some surprising gender differences in the kinds of apps that men and women download.
Gaming, long presumed to be the domain of teenage boys, is actually a female obsession: six of the apps in the women’s top 20 are games. Women’s biggest app obsession is social networking, particularly Facebook.
While men in the survey also download social networking apps, these are less popular than mapping and navigation tools.
Some apps appeal to both sexes such as Guardian, Shazam and Twitter apps.
The facts:
- In the top downloads chart in the survey, six games appear in women’s top 20: Bejeweled, Sudoku, Solitaire, Scrabble, Tetris and Doodle Jump. For men, only two games chart – Doodle Jump and Scrabble.
- Approaching half of all women between the ages of 18-24 say that their favourite app is for social networking, compared to a 1/3 of men in the same age group.
- Six times as many men say their favourite apps is a Maps app.
“What our research highlights is that women are becoming engaged and getting excited about the app world and what it can do for them. Everyone seems to think it’s a young bored male who spends hours on his iPhone. The reality is that in the future, it will be as likely, if not more likely, to be your mum, sister and grandma.  And contrary to received wisdom, women are not looking for horoscope apps- women are using apps for gaming, shopping on ebay, getting their Twitter fix and messaging their friends†says Belinda Parmar, Founder of Lady Geek and on a mission to help companies understand what women want from technology.
According to the Harvard Business review, marketing to women is now a bigger financial opportunity that India and China combined.
Methodology
For this report, Lady Geek in conjunction with YouGov SixthSense ran a survey on YouGov’s monthly Oracle survey, which is sent out to all of YouGov’s 270,000 panel members. The survey was conducted throughout the month of February 2010. A total of 78,835 responses were received. It should be noted that results were not weighted and are not nationally representative.
About Belinda Parmar
Lady Geek brings you research and Lady Geek TV gadget app news! You'll find more about it all over on http://ladygeek.org.uk
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