To tell us more about the platform, and why it’s so revolutionary, we sat down with Adam de Linde, UX Director at Orange.
Here is what Adam had to say about the platform:
How do you see RCS changing the way people communicate on mobile phones?
Indirectly. The messaging features of RCS aren’t so different from what exists in apps such as FB Messenger or WhatsApp. RCS doesn’t require downloads and it’s embedded into the phone experience, but that alone isn’t the big deal.
RCS will eventually reach all 5 billion or so connected users around the planet. This will allow any business to engage with customers across the globe.
Do you see RCS being a Facebook Messenger Killer or Whatsapp killer?
This is a difficult space to predict. RCS will definitely introduce competition into the messaging arena. Plus, it may out-perform established apps on the convenience factor. This is because you don’t need to install any app. For sure there’s going to be turbulence, and a re-evaluation of social networks and messaging channels.
Do you see any issues prohibiting people from getting on board with this technology
I don’t see particular barriers to adoption. Firstly, because RCS capability is built into the network, and is currently being rolled-out by operators worldwide. Secondly, all the major manufacturers (except Apple at present) are delivering handsets or software updates to ensure RCS compatibility. To all intents and purposes, end users may hardly be aware of the upgrade. It’s like a juggernaut, hard to stop once it’s going. So I don’t think the platform has any inherent barriers.
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